Digital Utilities – Brand & Website
May 16, 2016
Studio Twwo designed a simple brand & website for Manchester’s communications specialists Digital Utilities
Studio Twwo were approached by Digital Utilities – Manchester’s primary communications suppliers – to build them a modern, responsive website and incorporate a simple and clean brand with a strong identity.
This website presented a challenge, as it is hard to design a website visualising such things as cables, fibre optics, networks and other physical communication infrastructure. We tackled this by using stylised imagery and also images which show the resulting effects of high quality networking.
The brand is a simple icon and modern sans-serif typeface combination, which can be used together or separately. The brand is versatile, using a combination of two colours either: sky-blue and white for a dark ground or sky-blue and dark-grey for a light ground. The icon is a simple visualisation of networking, signals and communication, which works at thumbnail size but also is equally effective when enlarged. We chose a modern sans-serif typeface which reflects their digital skills and knowledge.
We have built in additional features for future deployment as the business expands and begins to offer a larger variety of services, such as: pricing tables, image sliders and video content.
We wish Digital Utilities the best of luck with their refreshed brand and new website, and look forward to working further with them in future.